Jay Rock hat seine alte Labelheimat Warner Music Group verlassen und einen Deal bei Tech N9ne's Label Strange Music unterschrieben. Das in Kansas City ansässige Independent Label hatte in den letzten Monaten mit den Alben von Tech N9ne und Brotha Lynch Hung Erfolge gefeiert. Das Albumdebut des West Coast Rappers soll dann im Frühjahr 2011 erscheinen.

Jay Rock über sein neues Label:

"Man, I’m excited about this. Tech and Strange approached us once I became a free agent and we went to KC to see first-hand what we had been missing and saw why they’re the #1 independent rap label. The word had spread about me leaving Warner Bros. and I was getting offers left & right from majors wanting to sign me, but in the end, Dude Dawg and I had no doubts that Strange had the perfect situation for us."